首页>
外国专利>
BUDGET-INFLUENCED RANKING AND PRICING IN SPONSORED SEARCH
BUDGET-INFLUENCED RANKING AND PRICING IN SPONSORED SEARCH
展开▼
机译:赞助搜索中受预算影响的排名和定价
展开▼
页面导航
摘要
著录项
相似文献
摘要
Methods and systems are provided for ranking of sponsored search advertisements, and for auction pricing, based on revenue factors in addition to bid amounts and click through rates including budgets associated with advertising accounts, campaigns and portions thereof. Methods are provided in which linear programming or other techniques are used to optimize the search engine revenue, and the optimized solutions are used in ranking sponsored search advertisements based on factors including an advertiser bid amount associated with the advertisement, a historical, estimated or predicted click through rate associated with the advertisement, and a budget over a period of time, such as a daily budget, the budget including spend associated with the advertisement. Instead of one fixed position, the new ranking is a service distribution on multiple positions.
展开▼