Creating a Market: The Victorian Electric Vehicle Trial

摘要

The Victorian Electric Vehicle Trial ('the Trial', www.transport.vic.gov.au/evtrials) in South-Eastern Australia is the largest EV trial in the southern hemisphere. It is aimed at making the state of Victoria an EV-friendly place through improved awareness, understanding and acceptance of EV technology. As part of the Trial, a functioning EV market model has been established with over 60 corporate partners. With multiple participants at each level of the EV market, the Trial avoids proprietary influence in terms of technology or business model. An extensive data collection and management framework has been established in support of a coordinated roll-out of nearly 50 vehicles to Victorian households and fleets. A range of other market development initiatives are being designed and deployed based upon research, Trial learnings and the indicated market direction. The supportive, low cost/risk operating environment is providing all market participants with the opportunity to test technologies, refine business models and develop policies in support of safe, efficient development of the Australian EV market.