What Determines an Agreeable and Adoptable Idea? A Study of User Ideas on MyStarbucksIdea.com

摘要

Rising tide of crowd sourcing as a new method of innovation is surging across diverse industries. Considering that the goal of crowd sourcing is generating ideas which can be seeds of innovation, understanding the characteristics of user-agreeable and organization-adoptable ideas can enhance the effectiveness of idea generation. In our approach, we extract idea contents characteristics such as subjectivity, negativity, public ness, and depth of idea as well as user characteristics such as user experience and reputation to examine what are the factors that affect user-agreement and organizational adoption. An analysis of 71,134 ideas from My Star bucks Idea.com shows that there are significant differences between user-agreeable and organization-adoptable ideas. Besides, moderating effect of user reputation is found. Managerial implications are discussed.