Exploration of User Experience Approach in Using the Digital Commerce Platform on Millennial User in Indonesia

摘要

Product marketing makes many researchers conduct causality research from various aspects; This phenomenon is related to the development of digital ecommerce platforms in the era of digital information, especially in Indonesia, where the millennial generation is above 50% of Indonesia population. In this paper, research was carried out quantitatively on the millennial generation in Indonesia to measure how user experience can Affect Trust in technology and Purchase Intention in the social aspects of the Information Technology System. The findings of this study confirm that the experience of using and the user interface is one of the important keys to use a digital e-commerce platform.