Systems and methods for adapting user experience in a digital experience based on psychological attributes of individual users are disclosed. Exemplary implementations may: store, in electronic storage, information associated with the individual users; execute an instance of the digital experience and to use the instance to generate game information that is transmitted to client computing platforms; obtain stated information provided by the users; determine, based on the sets of answers, sets of psychological parameter values for the individual users; identify, based on the sets of psychological parameter values for the individual users, clusters of users that have similar sets of psychological parameter values; group the users into cohorts that correspond to the clusters; and adapt the digital experience for the individual users based on their cohorts.
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