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首页> 外文期刊>Journal of Theoretical and Applied Information Technology >ANALYIS ON FACTORS INFLUENCING CUSTOMER EXPERIENCE OF E-COMMERCE USERS IN INDONESIA THROUGH THE APPLICATION OF CHATBOT TECHNOLOGY
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ANALYIS ON FACTORS INFLUENCING CUSTOMER EXPERIENCE OF E-COMMERCE USERS IN INDONESIA THROUGH THE APPLICATION OF CHATBOT TECHNOLOGY

机译:Chatbot技术应用影响印度尼西亚电子商务用户经验的因素分析

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摘要

Currently ChatBot technology is widely used by e-Commerce to help customers make transactions easier. This research aims to find out factors that are affecting customer experience the e-Commerce, which has applied ChatBot, as a technology feature to help customer do transactions in e-Commerce. The research has a total sample of 385 respondents, who active transactions during the last three years (2016-2019) in eCommerces have implemented ChatBot technology in Indonesia. Analysis method used in this research is referencing to IS Success Model developed by DeLone and McLean. The resulth of this research is the correlation between Information Quality, System Quality, Service Quality, e-Trust, e-Satisfaction, and eLoyalty are to be found positively affecting Customer Experience of customers who use e-Commerce with ChatBot in it for their transactions.
机译:目前聊天技术被电子商务广泛使用,以帮助客户使交易更轻松。本研究旨在找出影响客户体验的因素,该商务已应用Chatbot作为技术功能,以帮助客户在电子商务中进行交易。该研究有385名受访者的总体样本,在过去三年(2016-2019)中积极参与交易,在Ecommerces中实施了印度尼西亚的Chatbot技术。本研究中使用的分析方法是由Delone和Mclean开发的成功模型。本研究的重组是信息质量,系统质量,服务质量,电子信任,电子满意度与致积极影响客户经验的相关性,以便在其交易中使用电子商务的客户体验。

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