The responsiveness of order fulfillment in BTO: Five cases of Chinese automotive manufacturers

摘要

Responsiveness is one of the key factors for the success of build-to-order (BTO) strategy. This paper aims to analyze the responsiveness of order fulfillment of BTO strategy in the Chinese automotive industry. Using the data collected at five Chinese automotive manufacturers, we find that the optimization of order processing is the key point to shorten the total OTD time. In addition, we obtained the time distribution of order-to-delivery process of BTO, including the order processing stage, producing stage and outbound logistics stage.