The Designer's Creativity DemandInfluence Factor Model Based on Grounded Theory

摘要

At present, the research of designers' creativity mainly focuses on management level, team level and physiological level. Our research purpose is to study the demand and influence factors in the design creative process at individual level. The significance of this study is that it can help us understand the demand and influence factors of designers. This study also help us understand the present design's situation profoundly. We will learn to take effective measures to improve the creativity of designers effectively, it is very beneficial to strengthen the designer's self-management and designer managers' management. We use Grounded Theory Qualitative Research Method to collect firsthand research data and build theoretical model through three-level coding to get a complete designer's creativity demand&infiuence factor model. This model can provide pointcut and theoretical guidance for subsequent research. In the process, we also found some interesting phenomena. Design content has obvious moderating effect on the creativity of designers. There is a mismatch between supply and demand of incentive measures in all stages of design process, which makes designers unable to maximize their design creativity. These can be the focus of future research.