Research on Logistics Risks of Fresh E-commerce Products from the Perspective of Supply Chain Management

摘要

In recent years, with the popularization of the internet and the rapid development of e-commerce, fresh e-commerce products have rapidly penetrated into people's daily life. People's demand for fresh e-commerce products is increasing day by day, and shows a trend of diversification. Fresh e-commerce products have the characteristics of perishability and freshness, which make its logistics and transportation face great risks. How to identify, evaluate and control the logistics risk of fresh e-commerce products is an important issue to be considered. This paper deeply analyzes the development status and characteristics of the logistics of fresh e-commerce products, systematically identifies and evaluates the risks, and puts forward reasonable strategies for its risk prevention.