Construction of Jewelry Design Evaluation System and EVA Analysis Under the Background of Big Data

摘要

Jewelry usually refers to precious ornaments worn by people such as necklaces, earrings, and rings. Jewelry not only can make up for the lack of clothing, but also can play the role of embellishment, emphasis and finishing touch. From the perspective of design creativity, the rich styling of jewellery reflects the artistic style and characteristics of the era, reflecting every major trend of design art, and its constituent materials and techniques reflect the level of science and technology in the era.This paper uses the analytic hierarchy process to analyze the first-level indicators and the second-level indicators of jewelry design. The first-level indicators are design concept, design materials and jewelry elements. The corresponding secondary indicators are traditional culture, western thought, emotional thinking, and jewelry. Materials, jade materials, gold and silver materials, design talents, innovative ideas, design inspiration. According to the constructed judgment matrix and assignment, the consistency test is carried out, and finally the most significant factors for jewelry design are clearly defined, which has positive promotion significance for the development of jewelry design.