The theoretical articulation of functionalism has been a dominant influence in modern industrial design. Though practical function of a product is always the industrial designer's main concern, aesthetic effect is still a critical issue for the development of a new product. How a product was perceived as pleasurable? Jordan (1998) in a study titled "Human Factors for Pleasure in Product Use" concluded eight pleasure factors: (1) Security, (2) Confidence, (3) Pride, (4) Excitement, (5) Satisfaction, (6) Entertainment, (7) Freedom, and (8) Nostalgia. Through the quantitative investigation, this study intends to construct an accessible criticism model of cultural creative products based on the perspective of Jordan's theory. The framework provides a foundation for design industries to establish design strategies.
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