Adoption Criteria Evaluation of Activity Tracking Wristbands for University Students

摘要

Information and communication technologies (ICTs) are reshaping our world. Companies keep launching their innovations in different industries. Some of these technologies have well-defined customer targets such as chronic patients whereas some are candidates to become mainstream products. Activity tracking wristbands are a good example of mainstream candidate products. These devices are mainly designed to monitor activities, and other health related measures on a continuous basis, but their functions are limited to neither fitness nor health tracking. First of all, the information provided by these devices and the way they are provided -which is directly related to their technology- play significant role in the adoption decision. Moreover, as consumers need to keep them on their wrist constantly, its design plays a critical role. Being effective from hedonic aspect is important as well. Last but not least, cost criterion should always be taken into account in adoption decision. Due to the multi-dimensional adoption of these devices, it is crucial to understand how people evaluate these dimensions and understand the value they put on each of these criteria. In this paper, the aim is to understand the important levels of these dimensions and their sub-criteria for university students using Hierarchical Decision Model (HDM).