Startup Rio: User Experience and Startups

摘要

UX design and UX research play an important role in startups and their projects. The expressive growth of startups around the world encouraged the Rio de Janeiro State government to foment entrepreneur culture in the city in an attempt of transforming Rio de Janeiro in a digital technology center of reference and created the Startup Rio to encourage startups' growth in the city. This paper presents the launchpad method used around the world as well as the experience and results collected during UX mentorship on the 5-day Google event (startup launchpad) with 50 startups in Rio de Janeiro, showing the close connection between startup culture and user experience.