A conceptual multi-dimensional evaluation model for new product portfolio management — Using hybrid fuzzy model of AHP-DEA

摘要

Even a best performing industry requires a major improvement in project selection methods as nearly half of initial new product development ideas occur informally or without a specific goals. In an industry, for efficient selection of projects it requires trade-off among maximizing revenues, optimizing resources and minimizing risks. The objective of this paper, is to study and identify an efficient metrics to measure respective evaluative dimension; and develop a conceptual model for selection and evaluation of a set of projects for New Product Portfolio Management (NPPM). In this paper, a hybrid fuzzy model of AHP-DEA is developed. This model assist decision maker, to select the right set of projects with higher development potential to maximize profitability and minimize the associated risk.