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A model for launching a new high-tech industrial product: the caseof advanced materials

机译：推出新型高新技术产业产品的型号：先进材料的情况

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Summary form only given as follows. Launching a new high-techindustrial product is critical. The main business objective is to createproduct awareness and trial. The industrial marketer has to choosebetween various strategies by modifying controllable var

机译：摘要表格仅如下给出。推出新的高新技术工业产品至关重要。主要经营目标是创造产品的认识和审判。工业营销人员通过修改可控var来选择各种策略

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《American Control Conference》|2002年||共1页
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作者
Karin I.; Eiferman R.;
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原文格式 PDF
正文语种
中图分类 TP273-53;
关键词
marketing; product development; research and development management; advanced materials; business objective; decision model; industrial marketer; marketing model; new high-tech industrial product launch; optimal strategic direction selection; product awareness; pro;

机译：营销;产品开发;研发管理;先进的材料;经营目标;决策模型;工业营销;营销模式;新型高科技工业产品的推出;最佳战略方向的选择;产品知名度;亲;

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A model for launching a new high-tech industrial product: the caseof advanced materials

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