A Longitudinal Model of Post-Adoption Phenomena and Its Empirical Test in the Context of Social Games

摘要

It is widely accepted that initial adoption is critical to innovation success. A less recognized argument in the information System (IS) field is that post-adoption use of an innovation is equally important, if not more important than its initial acceptance. Drawing on the popular Unified Theory of Acceptance and Use Technology (UTAUT) model (Venkatesh et al. 2003) while adopting the Integrative Framework of Technology Use (IFTU) (Kim and Malhotra, 2005) paradigm, the present study proposes and tests a general modeling approach for one type of modern internet innovations - social games. To this end, we develop testable hypotheses which will be tested in order to support our claims. A research design based on the model is proposed, and theoretical contributions are provided.