The Application of Experiential Network-marketing in China Tourism Industry

摘要

The arrival of experience economy and the process of economy evolution and improvement are with the change of consumption patterns. The consumer are seeking personalized services, paying attention to self-fulfill and individuation, which requires increase the product proportion of emotional elements gradually. To make the purchase decisions by through the network, the consumer will value decision process and experience feeling, and the experiential network marketing just meet their needs. That is to say, the experiential network marketing will play an important role to the development of the tourism industry of China in the future.