Decision-Making Model and Methods for Behavioral Portfolio Choice

摘要

Statman and Shefrin founded the decisionmaking model of portfolio from descriptive angle in behavior of portfolio theory BPT (2000), which has left large space for the later researchers' study on the practical aspects of this model. This paper analyzes the main characteristics of BPT model firstly, pointing out the main problems which practional utilization of this model faces to, then portfolio decision-making model and method of single mental accounts and multiple mental accounts behavior have been put forward combining with cases for further comprehension on the basis of practical researches studied by other scholars at home and abroad.