The Impact of Employer Brand on Corporate Financial Performance

摘要

The popularity of employer brand in the practice and the lack of empirical research challenge management scholars. From brand and recruitmentliterature, this study explained the logical relationship between employer branding and organization performance. The results indicated the employer brand facilitates listed company's financial performance, which relation tested by the regression analysis of the employer brand score and return on equity of 98 listed companiesfrom mechanical industry and financial industry. But the industry variabledoes not have moderate effect.