To Analyze the Development of Our Country's Wedding Tourism Market under the Perspective of Experience Economy

摘要

In the era of experience economy, people's wedding consumption idea and mode have been largely changed and wedding tourism which combines wedding with tourism is popular in tourism market. In this context wedding tourism becomes people's new favorite, and the focus of numerous enterprises, too. So to study wedding tourism has certain practical significance. The paper insists wedding tourism has such characteristics that the potential of wedding tourism market is large, its consumption is high, and the tourists pursue romantic. But due to the influence of the traditional wedding concept, we operates wedding tourism difficultly, thus the development of wedding tourism is largely restricted. Therefore, in the condition of experience economy, in order to satisfy the demands of wedding tourists, tourism enterprises must strengthen their promotions, innovate development mode of wedding tourism, enhance the talent cultivation, constantly develop personalized wedding tourism products according to the demand characteristics, and select destinations suitable for wedding tourism.