A study on the relationship between personality traits and image perceived

摘要

Personality is considered as a dynamic organisation, inside an individual, of psychophysical systems that create an individual''s characteristic patterns of behaviour, thoughts and feelings. Individuals are clustered into five categories which are ‘Peaceful Phlegmatic (PP)’, ‘Popular Sanguine (PS)’, ‘Powerful Choleric (PC)’ and ‘Perfect Melancholy (PM)’. According to the Big Five Factors, personality traits are classified into five categories in which openness, conscientiousness, extroversion, compatibility and neuroticism. This study examines the relationship between personality traits and image perceived. It is motivated from the fact that little is known on how personality traits influence image perceived and preferences. Littauer''s Personality Plus is utilised to identify human personality group. Then, an image perceived test is conducted to observe the pattern in thinking style or perception of each personality traits. The result indicates that there is a strong relationship between PS, PC and PP with image perceived meanwhile there is weak relationship between PM and image perceived