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Predicting Next Search Actions with Search Engine Query Logs

机译:使用搜索引擎查询日志预测下一个搜索动作

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Capturing users' future search actions has many potential applications such as query recommendation, web page re-ranking, advertisement arrangement, and so on. This paper predicts users' future queries and URL clicks based on their current access behaviors and global users' query logs. We explore various features from queries and clicked URLs in the users' current search sessions, select similar intents from query logs, and use them for prediction. Because of an intent shift problem in search sessions, this paper discusses which actions have more effects on the prediction, what representations are more suitable to represent users' intents, how the intent similarity is measured, and how the retrieved similar intents affect the prediction. MSN Search Query Log excerpt (RFP 2006 dataset) is taken as an experimental corpus. Three methods and the back-off models are presented.
机译:捕获用户未来的搜索动作具有许多潜在的应用程序,例如查询推荐,网页重新排名,广告安排等。本文根据用户当前的访问行为和全局用户的查询日志来预测用户将来的查询和URL点击。我们从用户当前的搜索会话中的查询和单击的URL中探索各种功能,从查询日志中选择相似的意图,并将其用于预测。由于搜索会话中存在意向转移问题,本文讨论了哪些操作对预测产生更大的影响,哪种表示更适合于表示用户的意图,如何测量意图相似度以及所检索到的相似意图如何影响预测。 MSN搜索查询日志摘录(RFP 2006数据集)被用作实验语料库。提出了三种方法和退避模型。

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