The Study of Brand Image Design and Landscape Planning of Large Scale Events

摘要

The most stringent issue, which exhibition industry needs to confront with is lacking in integral design and spread of the brand image. Exhibitions merely act as a basic communication platform, and, most of time, it overall image are ignored by exhibiting companies' booth design and advertisements. Therefore, it is showing less competitiveness among cognate events. In this essay, in order to finding the unified brand image design's impact on enhancing visual effect and expanding brand culture, it will compare the brand image design and landscape planning of large scale events at home and abroad, and analyze from three ways, which are brand image design, landscape planning and dissemination of information.