The Research on Moral Hazard Behavior of the Closed-Loop Supply Chain Alliance Partners under Asymmetric Information

摘要

In the closed-loop supply chain system, manufacturer commission the retailer selling new products and recycled products, and recycling waste products from the consumers. Therefore, the effort of retailer is directly related to the whole benefits of closed-loop supply chain system. The article uses the principal-agent theory to design incentives mechanism that was made by manufacturer to retailer, in order to minimize the occurrence of moral hazard. Studies have shown that: the occurrences of moral hazard of retailer not only have relationship between manufacturer's incentive factors, but also its risk factors, so manufacturer should consider the degree of risk aversion of retailer.