Research on supply chain incentive contract with asymmetric information and moral hazard

摘要

In the context of a supplier and a retailer supply chain, the marketing efforts of the retailer have a significant impact on market demand. But due to the asymmetry of information, the supplier can not observe the behavior of retailer, and thus moral hazard may exist, which will affect the coordination of supply chain. Based on this, this paper analyzes the profit games between supplier and retailer based on Principal-Agent theory. By comparing the linear contract under the symmetric information with asymmetric information, as well as with the linear contract added external, internal control signal. This paper analyzes the effects of different parameters on agency cost and expected revenue of the supplier. Finally, this paper also analyzes the complementary role of implicit contracts to explicit contracts on the premise of bounded rationality and uncertainty.