Research and Application of Customer Segmentation Method Based on AVB Model in Mobile Interned Time

摘要

With Chinese 3G license issuance operations, operators have started to equipment selection, network construction and business support systems optimization for the mobile Internet industry to gain competitive advantages. Increasingly fierce competition in the market situation, through customer value, consumer behavior and psychology research, in order to take targeted marketing, service and retention strategy is to enhance service awareness, and a powerful tool for enterprise competitiveness to segment customers. The traditional methods of customer segmentation is usually the customer's occupation, geographical factors and gender division of customers, lack of multi-angle three-dimensional characterization of customer-depth study. This paper presents a practical application to achieve better results in the customer attributes, behavior, value model of the Trinity, through the model to segment customers, in the before, during and after the different sectors the enterprise's product design, marketing and services to provide targeted support, both for the researchers or the operator of the relevant people concerned are very important.