MODEL-BASED SEGMENTATION OF CUSTOMERS BY LIFETIME VALUES

摘要

The disclosed embodiments provide a system for processing data. During operation, the system obtains a set of predicted growth rates for a first set of customers of a product. Next, the system uses a set of features comprising the predicted growth rates to generate a set of customer segments for the product, wherein each customer segment in the set of customer segments includes a similar growth rate and a similar potential spending. For each customer segment in the set of customer segments, the system uses the similar growth rate and the similar potential spending to calculate a customer lifetime value (CLV) for the customer segment. Finally, the system outputs the CLV with a second set of customers assigned to the customer segment for use in managing sales activity with the second set of customers.