On Reform of Marketing Talents Training Mode and Case Study of Higher Learning Institutions

摘要

Nowadays, there still exists marked gap between the talent training structure & level of marketing discipline set up by higher learning institutions in China and that of social demand. This Article, analyzed demand on marketing talents, explored problems existed in current marketing professional education conducted in higher learning institutions in China and introduced the practice of construction and reform of marketing discipline in Jiangxi University of Finance and Economics, and as a consequence, pointed out that development of marketing discipline should follow the development law of the discipline and conduct reform on teaching system, teaching mode and teaching contents based on market orientation.