Analysis on the Effect of E-business in the Book Retail Market

摘要

Nowadays with the rapid development of knowledge-based economy, people want to get more knowledge. Facing this big market, more and more booksellers hope the new way to expand their business. Because of this goal, E-business as the new style is appeared to fit this situation. Itȁ9; s important to research the effect of E-business to both sellers and buyers in the book retail market. This article will analyze the effect of E-business mainly by SWOT method from sellersȁ9; angle, and will bring forward some countermeasures.