Research into the Method of Blog Marketing

摘要

Blog marketing has become a new kind of network marketing model including goods, services, books, movies and so on. Blog marketing can attract people who share a common interest, and help focus on a target group to conduct two-way communication to attract potential customers. How to use the blog to achieve the goal of marketing and to promote their corporate image have already become a new issue faced by enterprises. This article attempts to study the implementation of blog marketing strategy through discussing the connotation of marketing, the status quo and problems of blog marketing.