Research on the Innovational Pattern of Regional Development Induced by Marketing

摘要

Regional development is a process of increasing regional welfare，along with output increase，structure change，system transition,space evolvement,income distribution,knowledge advancement,and idea evolvement．From the view of regional development,promoting regional development by marketing has been a leading economic activity．Regional marketing could be rcgardeA as a social and managerial process that regional subject discovers，spreads and exchanges regional value to promote regional development,whose value includes building regional image，cultivating regional brand,attracting investment,improving regional life quality,attracting visitors，promoting the growth of regional revenue，attracting talents，and boosting regional holistic competition and so on. By ratiohal expectation mechanism and industrial agglomeration & labor division mechanism,regional innovational pattern induced by marketing leads to the accumulation of regional brand capital,material capital and economic space，which ultimately promotes incessant development of the region．