Implicit Personalization of Public Environments using Bluetooth

摘要

Implicit and remote personalization of public environments is technically possible by using Bluetooth technology. We present a concept to allow people to individually influence public content such as songs played in shopping malls, news displayed on big displays, advertisements shown etc. based on the Bluetooth functionality in their mobile. Users define their preferences once and store them in encoded form as the Bluetooth friendly name of their mobile device. We describe the underlining idea, the implementation of the prototype "Bluemusic" as well as the conducted online survey and the initial user trail. The results suggested that the participants are cautious regarding privacy issues but very interested in such implicit interaction possibilities with public environments.