Successful Startups Based Science and Technology in the Industry Transition Areas: Insights Based Strategy

摘要

How can startups based science and technology in the Industry Transition areas is successful? The particular environments of Industry Transition areas supply the fertile soil for entrepreneurship, such as the effective law system and policy, available finance market. Market strategy is concerned with how businesses achieve competitive advantage. Market targeting is the foundation of market strategy; firm performance is determined by the match between target market selection and market orientation. We argue that the successful of startups based science and technology is based on the interaction between the firm's strategic orientation and (1) the entrepreneurship environment of the area that the firm locates; and (2) its selection of tart market. The insights offered by this framework help the firm discovers the most compatible strategic orientation in order to remain successful over time.