Choosing Enterprise Advertisement Medium Approach of Three-Point Interval Number Comparison Matrix Method

摘要

Aim at the choice problem of the company advertisement medium in reality , a type of new uncertain comparison matrix-three-point interval number comparison matrix is put forward this text and its consistency, weight estimation approach are studied. Based on the complete consistency definition of three-point interval number matrix, definitions of possible value error and low - upper error are introduced. Following these definitions, the weight estimation model is developed based on the minimal sum error. Finally according to the actual circumstance of company, this text carry on a solid example analysis towards advertising medium of choose.