The Impact of Marketing Signal on The Profitability of Decision-Making Under Dynamic Competitive

摘要

The paper researches the influence of marketing signal on decision-making and profitability under dynamic competitive circumstance. Taking the price competition in some enterprises having similar competitive status as background, adapting game simulation software simulating the variety of enterprises profitability under different market signals. The result indicates that the more market signals and game times, the more response enterprises' profit. The higher signal credibility, the more enterprises' and industries' profit. At last, the marketing signals consistencies haven't significantly different on response enterprises' profit.