BROKING AND MARKETING NEGOTIABLE SECURITIES IN THE NETWORK ENVIRONMENT

摘要

The paper is to discuss the methodologies to well brokering and marketing negotiable securities through the convenience of Internet based network environment. It firstly talkes about the various superiorities of broking services in the Internet based network environment, and then analyzes the market structure, especially customer structure in the new environment. The paper discusses marketing strategies from three aspects :4C strategies, symbiotic strategies and knowledge marketing strategies.