NEW PERSPECTIVE OF SCALE ECONOMY UNDER NETWORK ECONOMY

摘要

The essence of New Economy is network economy. It stems from high technology and Internet. As a brand new economic form, its emergence is of epoch - making significance. How to understand the form of traditional industrial economy and define economies of scale under the background of Internet? This article explains, under network economy, the scale of enterprises and transaction cost can be mutually compatible; to turn the supplier's economies of scale to the demander's economies of scalejthe route to turn large scale of tailoring to the realization of enterprise's economies of scale.