A Study on Clothing Company Website Dissemination Results Evaluation Index System

摘要

The specificity of clothing company website co ntent is mainly in consumer characteristics and marketi ng models, etc.; The specificity of clothing business web site design should be reflected in the special style, positi oning, and information release forms, etc.. This referenc e to "international standard manual of Chinese brands", To disseminate the standard refinement of the brand v alue in the website, To disseminate the general standar ds of website disseminate effect, setting relevant variabl es for the evaluation criteria, design website to dissemin ate effect of the evaluating indicator system. Using this evaluating indicator system, sampling survey of 100 Nin gbo clothing company websites, the results show that the websites also exist some problems, including: The une ven development and the low popularized; Not fully exp ounded and with single function; The lacking of brand dissemination consciousness and of collecting information of revolves around brand building; Information publish ing lag and irregularity updating; Poor interactivity. Concluding, clothing company outline dissemination still has a long way to go.