The movie user satisfaction evaluation research on broadcasting and television based on the entropy value method

摘要

The development of the 6th channel of China Central Television (cctv-6, movie channel) brings a new way to view a movie and a better experience to user. Compared to the theaters, cctv-6 has the advantages of viewing conveniently and it spends little. But from in terms of visual impact and sound, watching movies on TV is not as good as go to the cinema, and the time also to have certain hysteresis. So, how cctv-6 occupies enough important position in many movie channels is an important thing. This paper evaluates user satisfaction of the movie according to the user's movie viewing behavior, and find what kind of movies users prefer to view. It helps cctv-6 to introduce new films and provides decision support to choreography the movies.