The Impact of Gamification Achievement on Continuance Intention

摘要

Despite the rise of gamification nowadays, the role of achievement in a gamified information system on users' continuance intention is not well-understood. From the perspective of Self-determination theory, we predicted that gamification achievement affects continuance intention through the mediating roles of identity centrality and lost performance cost. Achievement motivation is considered a moderator to the relationship between gamification achievement and identity centrality. After analyzing 131 samples collected from Reddit.com users, we found that most of our hypotheses are supported. The findings have important implication for Self-determination theory as well as qamification research and practice.