An Empirical Analysis of the Role of Corporate Strategic Resources in Product and Process Innovation Optimization

摘要

From a resource-based view, this research examined the role of corporate strategic resources in innovation optimization. Based on data analysis from 257 U.S. companies, key findings are that (ⅰ) firms that heavily rely on knowledge-based resources tend to focus their efforts on process innovation; (ⅱ) process innovation serves as an order winner in a dynamic market condition, while product innovation functions as the order winner in the stable market. This study contributes to the Operations Management literature by providing an alternative new resource-based innovation paradigm, rather than the existing market-based PLC innovation perspective, to optimize product and process innovation decisions.