The Upgrade of Passenger Service Management for High-Speed Railway Station in the Era of Big Data

摘要

Big data technology has been successfully applied in different fields. However, big data technology has not been widely applied in the daily operation of high-speed railway stations which are shining cards for metropolis. Firstly, the paper describes the characteristics of big data era and its influences on the passenger service management of high-speed railway station. Then, it explores the innovation modes for passenger transport service management by using big data technology. Additionally, threes measures have been put forward with the aim of upgrading the passenger service management: strengthening the construction of big data, innovating marketing model, and raising the level of passenger transport organization. In the end, Shanghai Hongqiao Railway Station is taken as a case study.