Social Media Functionality in Higher Education: A case study involving IT/IS Students

摘要

This paper discusses the functionality of social media in Higher Education (HE). The aim of the research reported in this paper was to identify the main factors and problem areas in the use of social media in HE. Our study included a survey involving students of Information Technology and Information Systems in Greece. The Honeycomb model and the theory of external and internal motivation were applied for this study. The results showed that understanding content sharing is the most important issue in the planning of learning/teaching activities based on social media. We also found that conversations are less significant in HE context. Based on the analysis guidelines for planning social-media-based learning activities are proposed. Indications of further work complete the paper.