How Social Media Can Be Part of Your Set of Technical Communication Skills Tools

摘要

With the emergence of social media in the last decade or so, there has been a paradigm shift in consumer behavior, who no longer rely on conventional advertisements before making a purchase. Consumers these days would rather rely on a trusted source within the online or social community who can influence their purchasing decision by providing a true, holistic view of the product or its features. Brands realize the kind of reach and engagement social media influences are known to have and thus want to work with them in order to champion content about their offering, drive engagement around their brand, and push traffic to their websites or landing pages. Technical communicators all over the world are known to have a range of skills or abilities that make them successful at the workplace. By being the best communicators within the organization, they can leverage third-party social media tools like Blogs, Facebook, Instagram, Twitter, etc. to create a communication channel with customers, potentially influencing their purchasing decision in the process. This paper focuses on how social media can be part of your set of technical communication skills.