DECISION SCIENCES INSTITUTE Messages from Fortune 500 CEOs

摘要

CEOs are the company's voice to internal and external actors to explain and defend their performance and that of their organization. While many quantitative studies relate the CEO to performance, few have looked at how CEO's use the narrative turn to frame success. We conduct a qualitative analysis using NVivo to discover the themes crafted and Diction to evaluate the semantic features of the text. Our data consists of twenty-six episodes of PBS' CEO Exchange covering 53 CEOs and over 600 pages of transcripts. We propose that CEOs discuss themes evoking notions of surviving, parenting and captaining.