A systems theory perspective of data analytics implementation

摘要

Big data is often seen as a silver bullet when applied with the appropriate data analytics tools; however, there is a downside: dependence. Over time, data analytics users begin to apply less cognitive effort or apply data analytics in the wrong scenario, which can have a long-term negative effect on firms. The limits to the applicability of big data has not been vetted in data analytics research. Through General Systems Theory and causal map modeling, this work provides a perspective on a negative of big data analytics and conceptually adds to the practical and theoretical understanding of big data analytics.