Total Revenue Optimization with the Ancillary Marginal Demand and Ancillary Marginal Revenue Transformation Heuristics

摘要

Itinerary-related ancillary services are a significant source of revenue: Preferred & extra legroom seats: Delta Comfort+ sales were $125 million in 4th quarter 2015, and expected to grow1 Checked and carry-on baggage: more than $1.4 billion per year for American Airlines2 Inflight internet: gogo collects more than $10,000 per month per Wi-Fi enabled aircraft~3