A New Airline Seat Reassignment Module

摘要

Seating: a Key Customer Touch Point. Seat Assignment/Reassignment: A Key Revenue Generator. 1.Andllaries contributes ～10% of total airline revenue and this number is growing at 10+% annual rate, across all airlines. 2.Andllaries make up-to 39%-46% of total revenue for LCCs across US and EU. 3.Assigned seating has earned a strong 2nd or 3rd place (for as much as 12%) from the ancillary revenue pie. Seat Reassignment: Customer Expectations Dilivered. Recent market trends: a. LCC, up-gauge, densification, frequency optimization. Airlines are carrying more passengers on fewer flights. b. Boeing 737-max Saga. Geo-political events (HK). c. The introduction of more tiers, code shares (Oneworld, Sky Team and Star Alliance). d. Moving from individual fare classes to bundles/branded fares. Customer satisfaction and customer loyalty. a. Ancillary Revenue Positively connected with strong Frequent Flyer Program (50%-80% of ancillary sales comes from FFP for network carriers) b. Social media: Some examples of success/failures, Southwest Airlines, United Airline.