Culture, Adoption and Use of Information Technology (IT) by Very Small Businesses (VSB) : Proposal of an Analysis Model

摘要

The objective of this research is to contribute to the understanding of the impact of culture on the adoption and use of IT by Very Small Businesses (VSB). For this, we propose to develop a conceptual framework adapted to very small businesses. Very small businesses being more of an individual issue than organizational, the analytical framework opts for an individual approach of the phenomenon, studying it via the concept of IT culture at user level. IT culture of the members of the very small business will undergo three major influences: the influence of cultural values from social and environmental contexts, the influence of cultural values from the practice of the profession and the influence of the IT Culture of the other members of the very small business.