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A Query and Product Suggestion Method for Price Comparison Search Engines

机译:价格比较搜索引擎的查询和产品建议方法

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In this paper we propose a query suggestion method for price comparison search engines. Query suggestion techniques are used for generating alternative queries to facilitate web users in information seeking; in this specific domain, suggestions provided to web users need to be properly generated taking into account that the suggested products must be still available for sale. We propose a novel approach based on a slightly variant of classical query-URL graphs: the query-product click-through bipartite graph. Information extracted both from search engine logs and specific domain features are exploited to build the graph, and one of the advantages of this model is that such a graph can be used to suggest not only related queries but also related products. Concepts used in the proposed method are not restricted to our context but are used in many other major e-commerce and search engine websites, we tested the model on several challenging datasets, and also compared with a recent query suggestion approach specifically designed for price comparison engines. Our solution outperforms the competing approach, achieving higher results in terms of relevance of the provided suggestions and coverage rates on top-8 suggestions.
机译:在本文中,我们提出了一种用于价格比较搜索引擎的查询建议方法。查询建议技术用于生成替代查询,以方便网络用户进行信息搜索;在此特定领域中,需要考虑到建议的产品仍可出售的情况,正确生成提供给网络用户的建议。我们提出了一种基于经典查询URL图的略微变体的新颖方法:查询产品点击二分图。利用从搜索引擎日志和特定领域功能中提取的信息来构建图表,该模型的优点之一是,这样的图表不仅可以用于建议相关查询,而且可以用于建议相关产品。提议的方法中使用的概念不限于我们的上下文,而是在许多其他主要的电子商务和搜索引擎网站中使用,我们在几个具有挑战性的数据集上对该模型进行了测试,并且还与专门为价格比较而设计的最新查询建议方法进行了比较引擎。我们的解决方案优于竞争方法,在提供的建议的相关性和对前8个建议的覆盖率方面均取得了更高的结果。

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